Prolab

30 years is something to celebrate!

To mark the 30th anniversary of Prolab and its range of industrial products, we wanted an ad that would "fit like a ton of bricks". Given the target audience, we chose a narrator with a deep voice and created a hyper-dynamic montage set to rock music. This ad demonstrates that we adapt our style to suit the target audience.

Gritting teeth

The PL-100 is our first advertisement with Prolab Technolub. What a great adventure! This commercial has been seen many times on Radio-Canada, TVA, V Télé, Canal D, RDS, CBC and others. The concept came from getting the president to talk about the use of lubricant. We realized that squeaking was the trigger for people to buy the product. So we focused on the disturbing noise to attract attention and get users thinking about buying it. All noises were created in Studio Expression's sound effects room. As a result, Prolab was able to increase sales and even penetrate Canadian Tire stores.

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