You'd like to popularize your company, and you've been thinking of doing it through video? Great idea! But before you get started, you should consider the following 4 points:

Define your goal

This could mean raising your profile, increasing your sales, winning new customers or promoting your services and team. It's important to get your intentions right, as this will have an impact on the content of your message.

Identify what sets you apart

Once you've defined your goal, don't spread yourself too thin. Identify what sets you apart from your competitors and what makes people want to patronize you. Highlight your best attributes and put them down on paper. Gradually, you'll establish an outline for your content.

Leverage your branding

In the world of advertising, and in this case video, branding is very important. Make sure you have an attractive logo and well-defined corporate colors that represent and benefit you. When used in video, these will give you a unique visual signature, since in addition to being "your colors", they will be enhanced by movement and sound.

Turn to a professional graphic designer for your corporate identity. This will be essential for all your media representations, whatever their nature: printed matter, posters, leaflets, videos, etc.

Consult video pros

Once you've completed these steps, you're ready to consult a team of video professionals. They'll help you make decisions about how to represent yourself: whether to use simple narration, testimonials, a spokesperson or in-house people, a corporate portrait or several thematic vignettes, etc. They'll also help you identify your strengths.

Once you've considered all these elements and answered the questions they raise, you'll be ready to take the next step... creating a unique professional video that truly represents you!