{"id":3127,"date":"2021-01-15T16:29:10","date_gmt":"2021-01-15T21:29:10","guid":{"rendered":"https:\/\/www.productionsoptimales.ca\/?p=3127"},"modified":"2025-03-17T07:19:14","modified_gmt":"2025-03-17T11:19:14","slug":"turn-to-the-virtual","status":"publish","type":"post","link":"https:\/\/www.productionsoptimales.ca\/en\/se-tourner-vers-le-virtuel\/","title":{"rendered":"Turning to the virtual"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"ut-row-6ac897bcbbc85\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac897bcbbc90\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\" ><div id=\"ut_inner_column_6ac897bcbc2cb\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<div class=\"fw-text-box tf-sh-9dfca453d5b01b0cb9709b6ed16737d0\">\n<div class=\"fw-text-inner\">\n<h3><strong>Di-Rec, video and the digital revolution<\/strong><\/h3>\n<p>Faced with the most recent communication challenges of our time, and the massive influence of digital platforms, our team has designed a service adapted to new needs.<\/p>\n<p><!--more-->Productions Optimales offers you its platform <a href=\"https:\/\/www.productionsoptimales.ca\/en\/di-rec\/\">Di-Rec<\/a>The solution for renewing your approach to corporate presentations and product demonstrations. You'll be able to create the ideal virtual presentation, whether live or recorded, for local or global broadcast. To maximize your impact, our experienced directors will guide you in integrating videos shot in the field and transforming your Powerpoint into Motion Design.<\/p>\n<\/div>\n<\/div>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6ac897bcbc637 { opacity: 1; }#ut_am_wrap_6ac897bcbc638 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac897bcbc638 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac897bcbc638 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac897bcbc638 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac897bcbc638 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6ac897bcbc638\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6ac897bcbc639\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6ac897bcbc637\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1000 563'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2021\/01\/CCAQ-copie.jpg\" width=\"1000\" height=\"563\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3><strong>Customer presentation in virtual mode, a competitive advantage.<\/strong><\/h3>\n<p>We offer you a fusion between the audiovisual quality of a professional TV set, the broadcasting possibilities of Webinars and cinematic tricks like our chroma key green screen. This solution saves you substantial travel costs, and increases both your speed and your sales force considerably.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6ac897bcbc852 { opacity: 1; }#ut_am_wrap_6ac897bcbc853 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac897bcbc853 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac897bcbc853 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac897bcbc853 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac897bcbc853 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6ac897bcbc853\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6ac897bcbc854\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6ac897bcbc852\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1000 563'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2021\/01\/CCAQ-copie.png\" width=\"1000\" height=\"563\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3><strong>Filming in complete safety<\/strong><\/h3>\n<p>As with all our shoots, we have adapted sanitary standards to the Covid-19 situation. You can rest assured that government measures on distancing, masking and disinfection will be respected. Our great <a href=\"https:\/\/www.productionsoptimales.ca\/en\/studio\/\">studio<\/a> 950 sq. ft. of space for the creation of professional and creative content in complete safety.<\/p>\n<p>This year, our <a href=\"https:\/\/www.productionsoptimales.ca\/en\/team\/\">multidisciplinary team<\/a> is on a mission to help you propel yourself virtually! Do you have a project in mind? <a href=\"https:\/\/www.productionsoptimales.ca\/en\/contact\/\">Contact us<\/a>!<\/p>\n<p>To view our latest studio creations, we invite you to discover our <a href=\"https:\/\/www.productionsoptimales.ca\/en\/portfolio\/\">video portfolio<\/a>whose<a href=\"https:\/\/www.productionsoptimales.ca\/en\/portfolio-item\/ccaq\/\"> CCAQ<\/a> and<a href=\"https:\/\/www.productionsoptimales.ca\/en\/portfolio-item\/health-inspirations\/\">Health Inspirations<\/a>.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class=\"wpb_content_element\"><style type=\"text\/css\">#ut_vs_6ac897bcbc995.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }<\/style><div id=\"ut_vs_6ac897bcbc995\" class=\"ut-shortcode-video-wrap  ut-shortcode-video-wrap-center ut-shortcode-video-wrap-tablet-center ut-shortcode-video-wrap-mobile-center clearfix\" ><div id=\"ut_reveal_6ac897bcbc996\"  class=\"ut-video-module\"><div class=\"ut-video-module-caption\"><a class=\"ut-load-video\" data-source=\"vimeo\" data-autoplay=\"0\" data-nonce=\"b83a0bee15{\"id\":4886,\"date\":\"2025-03-06T13:28:37\",\"date_gmt\":\"2025-03-06T18:28:37\",\"guid\":{\"rendered\":\"https:\\\/\\\/www.productionsoptimales.ca\\\/?p=4886\"},\"modified\":\"2025-03-10T08:51:45\",\"modified_gmt\":\"2025-03-10T12:51:45\",\"slug\":\"20-years-of-optimal-production\",\"status\":\"publish\",\"type\":\"post\",\"link\":\"https:\\\/\\\/www.productionsoptimales.ca\\\/en\\\/les-20-ans-de-productions-optimales\\\/\",\"title\":{\"rendered\":\"20 years of Optimal Productions\"},\"content\":{\"rendered\":\"<div class=\\\"wpb-content-wrapper\\\"><div id=\\\"ut-row-6ac882d099d71\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d099d7c\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d09a2f3\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<div>\\n<h2><strong>Our experience on a crucial issue: how to renew your brand image and make your company's history shine through?<\\\/strong><\\\/h2>\\n<\\\/div>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d09bb12\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d09bb1c\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-6\\\" ><div id=\\\"ut_inner_column_6ac882d09c671\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\"><div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d09dfb1 { opacity: 1; }#ut_am_wrap_6ac882d09dfb3 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d09dfb3 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d09dfb3 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d09dfb3 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d09dfb3 { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d09dfb3\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d09dfb4\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d09dfb1\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 800 534'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Champagne-20250227-14.jpg\\\" width=\\\"800\\\" height=\\\"534\\\" alt=\\\"Productions Optimales 20th anniversary party\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"wpb_column vc_column_container vc_col-sm-6\\\" ><div id=\\\"ut_inner_column_6ac882d09e23a\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\"><div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d0a0052 { opacity: 1; }#ut_am_wrap_6ac882d0a0054 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d0a0054 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d0a0054 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d0a0054 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d0a0054 { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d0a0054\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d0a0055\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d0a0052\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 800 534'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Marc-lutrin-20250227-91.jpg\\\" width=\\\"800\\\" height=\\\"534\\\" alt=\\\"Marc-Andr\\u00e9 Leclerc\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><style type=\\\"text\\\/css\\\">#ut-row-6ac882d09bb12{margin-bottom: 40px !important;} <\\\/style><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0a07e7\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0a07f0\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0a0d94\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741273308967\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2 style=\\\"font-weight: 400;\\\"><strong>A breath of fresh air for the 20th anniversary of Productions Optimales<\\\/strong><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div class=\\\"page\\\" title=\\\"Page 1\\\">\\n<div class=\\\"layoutArea\\\">\\n<div class=\\\"column\\\">Twenty years is a symbolic milestone. Two decades of passion, challenges and landmark creations. To celebrate this anniversary, we undertook an ambitious two-pronged project: revisiting our brand image and highlighting our history. This in-depth work led us to rethink our identity and organize a memorable event on February 27, bringing together 80 of our customers, partners and collaborators. Here's how we put this transformation into practice.<\\\/div>\\n<\\\/div>\\n<\\\/div>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741273445937\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2><b><span lang=\\\"FR-CA\\\">An immersive event to mark the occasion<\\\/span><\\\/b><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div class=\\\"page\\\" title=\\\"Page 1\\\">\\n<div class=\\\"layoutArea\\\">\\n<p class=\\\"column\\\">From the outset, we wanted to offer an extraordinary experience. Marc-Andr\\u00e9 Leclerc, our president and founder, had a vision: an immersive installation with 360-degree projections at the heart of our studio at 240-909 Boulevard Pierre-Bertrand. To bring this vision to life, we collaborated with <a href=\\\"https:\\\/\\\/www.angelsviewproductions.com\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Angel's Views Productions<\\\/a> under the direction of museum projection specialist St\\u00e9phane Rousseau. With the help of our team, St\\u00e9phane transformed our studio into a space where our most striking creations would live on the walls in large format.<\\\/p>\\n<p class=\\\"column\\\">Our cyclorama, freshly painted white for the occasion, served as the backdrop. Various types of screen, including a lighting fabric, were tested to fine-tune our multi-projection set-up. The calibration of the projectors, meticulously prepared a few weeks in advance, enabled us to deliver high quality broadcasts.<\\\/p>\\n<p class=\\\"column\\\">The sound, just as important as the image, was handled by the events company <a href=\\\"http:\\\/\\\/www.satirproductions.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Satir Productions<\\\/a> for an immersive sound installation. Speakers suspended from the studio's lighting grids and along the corridor created an enveloping ambience, amplifying the sensory experience.<\\\/p>\\n<p class=\\\"column\\\"><span style=\\\"font-weight: 400;\\\">To add a prestigious touch to the evening, we included a stage for speeches and a gala-style presentation of our videos. The event was hosted by Priscilla April, one of the agency's most experienced animators. <a href=\\\"https:\\\/\\\/eklosion.ca\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Eklosion<\\\/a> Professional animation <\\\/span><span style=\\\"font-weight: 400;\\\">and long-time collaborator. Musical entertainment was provided by <a href=\\\"https:\\\/\\\/www.instagram.com\\\/dj.shieldie\\\/?hl=fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">DJ Shieldie <\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">while bites and bubbles - both alcoholic and non-alcoholic - were served to guests by the caterer <a href=\\\"https:\\\/\\\/www.lequarante7.com\\\/traiteur\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">le Quarante 7<\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\\n<\\\/div>\\n<\\\/div>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741287323177\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h3><b><span lang=\\\"FR-CA\\\"><a href=\\\"https:\\\/\\\/www.facebook.com\\\/share\\\/1GKDx4WRUF\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Event photos<\\\/a> Les Festifs<\\\/span><\\\/b><\\\/h3>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0a1ae8\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0a1aef\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-6\\\" ><div id=\\\"ut_inner_column_6ac882d0a25ec\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\"><div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d0a2f9c { opacity: 1; }#ut_am_wrap_6ac882d0a2f9e .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d0a2f9e .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d0a2f9e { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d0a2f9e { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d0a2f9e { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d0a2f9e\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d0a2f9f\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d0a2f9c\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 800 534'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DJ-Shieldie-20250227-26.jpg\\\" width=\\\"800\\\" height=\\\"534\\\" alt=\\\"Productions Optimales 20th anniversary party DJ Shieldie\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"wpb_column vc_column_container vc_col-sm-6\\\" ><div id=\\\"ut_inner_column_6ac882d0a323e\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\"><div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d0a3459 { opacity: 1; }#ut_am_wrap_6ac882d0a345a .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d0a345a .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d0a345a { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d0a345a { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d0a345a { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d0a345a\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d0a345b\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d0a3459\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 800 534'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Priscilla-20250227-84.jpg\\\" width=\\\"800\\\" height=\\\"534\\\" alt=\\\"20th anniversary party Productions Optimales Priscilla April\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><style type=\\\"text\\\/css\\\">#ut-row-6ac882d0a1ae8{margin-bottom: 40px !important;} <\\\/style><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0a3a29\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0a3a30\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0a41cb\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741277080608\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2 style=\\\"font-weight: 400;\\\"><strong>Revisiting 20 years of history on video<\\\/strong><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div class=\\\"page\\\" title=\\\"Page 1\\\">\\n<div class=\\\"layoutArea\\\">\\n<p class=\\\"column\\\">To immortalize our journey, we produced a historical video retracing two decades of existence. This project involved a meticulous exploration of our archives, creatively staged. We integrated our archive photos with objects emblematic of our profession - camera tracks, monitors, lighting equipment - to anchor our narrative in our field of expertise.<\\\/p>\\n<p class=\\\"column\\\">To add a universal dimension, we spun a metaphor about the evolution and resilience of species, illustrated by images of nature in transformation. This parallel underlines our capacity to adapt and our constant quest for innovation.<\\\/p>\\n<p class=\\\"column\\\">Marc-Andr\\u00e9 Leclerc delved deep into his memories to nourish the script. Director Fr\\u00e9d\\u00e9ric Gaudry structured his interviews to extract a fluid, engaging narrative, carried by the experienced voice of narrator B\\u00e9atrice Zachary. The integration of documentary excerpts with Marc-Andr\\u00e9 reinforced the authenticity of the film, in line with his values.<\\\/p>\\n<p class=\\\"column\\\"><span style=\\\"font-weight: 400;\\\">In post-production, senior editor Jean Michaud ensured rigorous work on archive defraying and precision cutting, taking care to preserve the essence of the story while ensuring optimal fluidity. His methodical approach contributed to the balance of the editing, enabling the film to find its rhythm and coherence.<\\\/span><\\\/p>\\n<\\\/div>\\n<\\\/div>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741277754352\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h3><b><span lang=\\\"FR-CA\\\">Watch the film :<\\\/span><\\\/b><\\\/h3>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<div class=\\\"wpb_content_element  vc_custom_1741278407755\\\"><style type=\\\"text\\\/css\\\">#ut_vs_6ac882d0a44ab.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }<\\\/style><div id=\\\"ut_vs_6ac882d0a44ab\\\" class=\\\"ut-shortcode-video-wrap  ut-shortcode-video-wrap-tablet- ut-shortcode-video-wrap-mobile- clearfix\\\" ><div id=\\\"ut_reveal_6ac882d0a44ac\\\"  class=\\\"ut-video-module\\\"><div class=\\\"ut-video-module-caption\\\"><a class=\\\"ut-load-video\\\" data-source=\\\"vimeo\\\" data-autoplay=\\\"0\\\" data-nonce=\\\"[an error occurred while processing this directive]
\\\" data-location=\\\"inline\\\"   data-video=\\\"https:\\\/\\\/vimeo.com\\\/1062952005\\\" data-html=\\\"#ut_vid_6ac882d0b3f2d\\\"><img decoding=\\\"async\\\" src=\\\"https:\\\/\\\/i.vimeocdn.com\\\/video\\\/1990368910-3f6d3e61c7ad5688c69dcf6692146b1e2394598f0d8f53b711279336f74e9404-d_640?region=us\\\"><div class=\\\"ut-video-module-caption-text\\\"><div class=\\\"ut-video-module-inner-caption-text ut-video-module-empty-caption ut-video-module-caption-position-default\\\"><div class=\\\"ut-video-module-play-icon\\\"><i class=\\\"Bklyn-Core-Right-6\\\" aria-hidden=\\\"true\\\"><\\\/i><\\\/div><\\\/div><\\\/div><\\\/a><\\\/div><div class=\\\"ut-video-module-loading\\\"><div class=\\\"ut-image-gallery-loader\\\"><div class=\\\"ut-image-gallery-loader-inner\\\"><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><style type=\\\"text\\\/css\\\">#ut-row-6ac882d0a3a29{margin-bottom: 40px !important;} <\\\/style><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b4747\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b4750\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b4c71\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741277927808\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2 style=\\\"font-weight: 400;\\\"><strong>A rethought brand image for the future<\\\/strong><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div class=\\\"page\\\" title=\\\"Page 1\\\">\\n<p class=\\\"layoutArea\\\">Celebrating our past was essential, but we also wanted to look to the future. In collaboration with <a href=\\\"https:\\\/\\\/cabinet3.ca\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Cabinet 3<\\\/a>we redefined our values and modernized our visual identity.<\\\/p>\\n<p class=\\\"layoutArea\\\">Our new slogan - \\\"We work in the shadows. You shine.\\\" - expresses our mission: to shine a light on our customers through our discreet but essential expertise. Craftsmanship, flexibility, humility and excellence are at the heart of this transformation.<\\\/p>\\n<\\\/div>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b5493\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b549a\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b57ed\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2><b><span lang=\\\"FR-CA\\\">A new, meaningful logo<\\\/span><\\\/b><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b5c45\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b5c4a\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b5f91\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\"><div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d0b6250 { opacity: 1; }#ut_am_wrap_6ac882d0b6251 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d0b6251 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d0b6251 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d0b6251 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d0b6251 { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d0b6251\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d0b6252\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d0b6250\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 600 401'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Logo-PO-2025-Blanc-Blog-2.jpg\\\" width=\\\"600\\\" height=\\\"401\\\" alt=\\\"\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b681d\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b6824\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b6cf5\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<p class=\\\"page\\\" title=\\\"Page 1\\\">The evolution of our image also involved redesigning our logo. Behind this new visual identity lies a strong symbolism. Find out more about the symbolism behind the logo, <a href=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/en\\\/the-meaning-of-our-new-identity\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">click here<\\\/a>.<\\\/p>\\n<p class=\\\"page\\\" title=\\\"Page 1\\\"><span style=\\\"font-weight: 400;\\\">This revamped logo allows us to assert our positioning with clarity and modernity, while remaining true to our DNA.<\\\/span><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<\\\/div><\\\/div><style type=\\\"text\\\/css\\\">#ut_inner_column_6ac882d0b6cf5{margin-bottom: 20px !important;}<\\\/style><\\\/div><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b7a03\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b7a0a\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b852e\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741279717971\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2 style=\\\"font-weight: 400;\\\"><strong>A visual identity reaffirmed through photography.<\\\/strong><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div class=\\\"page\\\" title=\\\"Page 1\\\">\\n<p class=\\\"layoutArea\\\">As part of our campaign, we also revisited our team portraits. Produced in black and white, these streamlined photos reflect our artisanal approach and commitment to excellence. The choice of chiaroscuro highlights the idea that we are the artisans behind the scenes, those who make others shine.<\\\/p>\\n<p class=\\\"layoutArea\\\"><span style=\\\"font-weight: 400;\\\">Every member of the team was photographed av<\\\/span><span style=\\\"font-weight: 400;\\\">ec a camera look, a subtle but essential detail that embodies the trust and transparency that define us. We also integrated our logo directly into the compositions, emphasizing that the team transcends the individual and that our strength lies in this collective synergy.<\\\/span><\\\/p>\\n<\\\/div>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741279824233\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h3><a href=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/en\\\/team\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><b><span lang=\\\"FR-CA\\\">Artisan photos of the team<\\\/span><\\\/b><\\\/a><\\\/h3>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n<div  class=\\\"wpb_content_element   clearfix\\\"><style type=\\\"text\\\/css\\\">#ut_am_6ac882d0b8c40 { opacity: 1; }#ut_am_wrap_6ac882d0b8c41 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6ac882d0b8c41 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6ac882d0b8c41 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6ac882d0b8c41 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6ac882d0b8c41 { text-align: center !important; } }<\\\/style><div id=\\\"ut_am_wrap_6ac882d0b8c41\\\" class=\\\"ut-image-gallery-image\\\"><div id=\\\"ut_reveal_6ac882d0b8c42\\\"  data-appear-top-offset=\\\"auto\\\" class=\\\"ut-animated-image-item ut-image-gallery-item ut-animation-done\\\"><a class=\\\"ut-deactivated-link\\\" href=\\\"#\\\"><div class=\\\"ut-animated-image-zoom\\\"><img decoding=\\\"async\\\" class=\\\"ut-lazy skip-lazy ut-animated-image\\\"  id=\\\"ut_am_6ac882d0b8c40\\\" src=\\\"data:image\\\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 520'%2F%3E\\\" data-src=\\\"https:\\\/\\\/www.productionsoptimales.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Equipe-preview-3.jpg\\\" width=\\\"1920\\\" height=\\\"520\\\" alt=\\\"\\\"\\\/><\\\/div><\\\/a><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><style type=\\\"text\\\/css\\\">#ut-row-6ac882d0b7a03{margin-bottom: 40px !important;} <\\\/style><\\\/div><div class=\\\"vc_row-full-width vc_clearfix\\\"><\\\/div><div id=\\\"ut-row-6ac882d0b924e\\\" data-vc-full-width=\\\"true\\\" data-vc-full-width-init=\\\"false\\\" class=\\\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6ac882d0b9256\\\" ><div class=\\\"wpb_column vc_column_container vc_col-sm-12\\\" ><div id=\\\"ut_inner_column_6ac882d0b9c53\\\" class=\\\"vc_column-inner\\\" ><div class=\\\"wpb_wrapper\\\">\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element vc_custom_1741281013127\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<div title=\\\"Page 1\\\">\\n<h2 style=\\\"font-weight: 400;\\\"><strong>An evening to match our ambitions<\\\/strong><\\\/h2>\\n<\\\/div>\\n<p class=\\\"03CorpsSimple\\\"><!--more--><\\\/p>\\n\\r\\n\\t\\t<\\\/div>\\r\\n\\t<\\\/div>\\r\\n\\r\\n\\t<div class=\\\"wpb_text_column wpb_content_element\\\" >\\r\\n\\t\\t<div class=\\\"wpb_wrapper\\\">\\r\\n\\t\\t\\t<p class=\\\"page\\\" title=\\\"Page 1\\\">Once the videos were finalized, we fine-tuned the final touches to ensure perfect broadcasting at the event. Christine Gingras, Director of Production and Operations, ensured that everything was orchestrated with precision.<\\\/p>\\n<p class=\\\"page\\\" title=\\\"Page 1\\\">On the big day, our studio was transformed into an immersive space, with 360-degree projections immersing guests in our world. Marc-Andr\\u00e9 Leclerc delivered a moving speech on the importance of trust, a fundamental value in entrepreneurship as in creation. He thanked our customers and collaborators, reminding us that our success is based on the repeat business generated by trust.<\\\/p>\\n<p class=\\\"page\\\" title=\\\"Page 1\\\">Priscilla April eloquently presented our new image, highlighting our evolution and ambitions. Our three videos and new photos were presented to an attentive and intrigued audience. 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