{"id":4950,"date":"2025-03-06T13:20:57","date_gmt":"2025-03-06T18:20:57","guid":{"rendered":"https:\/\/www.productionsoptimales.ca\/?p=4950"},"modified":"2026-02-24T15:17:36","modified_gmt":"2026-02-24T20:17:36","slug":"the-meaning-of-our-new-identity","status":"publish","type":"post","link":"https:\/\/www.productionsoptimales.ca\/en\/la-signification-de-notre-nouvelle-identite\/","title":{"rendered":"The meaning of our new identity."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"ut-row-6adc113671ded\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6adc113671df9\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\" ><div id=\"ut_inner_column_6adc1136723b0\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2><!--more--><b>Sales pitch<\/b><\/h2>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6adc113672a19\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6adc113672a1f\" ><div class=\"wpb_column vc_column_container vc_col-sm-2\" ><div id=\"ut_inner_column_6adc113673c2b\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6adc113673f0a { opacity: 1; }#ut_am_wrap_6adc113673f0b { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6adc113673f0b { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6adc113673f0b { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6adc113673f0b\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6adc113673f0c\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\">\r\n        <div class=\"ut-element-glitch-wrap\">\r\n\r\n            \r\n        <style type=\"text\/css\">\r\n\r\n                        \r\n        @media (min-width: 1025px) {\r\n\r\n        #ut-element-glitch-6adc113673f34687941971-5017 .ut-glitch-single-element {\r\n                                            \r\n                }\r\n        }\r\n\r\n        @media (min-width: 768px) and (max-width: 1024px) {\r\n\r\n        #ut-element-glitch-6adc113673f34687941971-5017 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        @media (max-width: 767px) {\r\n\r\n        #ut-element-glitch-6adc113673f34687941971-5017 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        \r\n        <\/style>\r\n\r\n        \r\n            <div id=\"ut-element-glitch-6adc113673f34687941971-5017\" class=\"ut-element-glitch ut-glitch-none ut-element-glitch-permanent\">\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\"><\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6adc113673f0a\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 114 114'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_1.jpg\" width=\"114\" height=\"114\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10\" ><div id=\"ut_inner_column_6adc11367419b\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3>In addition to the symbolism and qualities of the asterisk, this version introduces the arrow pointing to the right, suggesting advancement, progression and, in general, the dynamism of a company in constant progress. It's also a way of evoking our efficiency and productivity in a demanding industry.<\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><style type=\"text\/css\">#ut-row-6adc113672a19{margin-bottom: 40px !important;} <\/style><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6adc1136748da\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6adc1136748e2\" ><div class=\"wpb_column vc_column_container vc_col-sm-2\" ><div id=\"ut_inner_column_6adc1136753e4\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6adc113675e74 { opacity: 1; }#ut_am_wrap_6adc113675e75 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6adc113675e75 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6adc113675e75 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6adc113675e75\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6adc113675e76\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\">\r\n        <div class=\"ut-element-glitch-wrap\">\r\n\r\n            \r\n        <style type=\"text\/css\">\r\n\r\n                        \r\n        @media (min-width: 1025px) {\r\n\r\n        #ut-element-glitch-6adc113675e92892344202-5018 .ut-glitch-single-element {\r\n                                            \r\n                }\r\n        }\r\n\r\n        @media (min-width: 768px) and (max-width: 1024px) {\r\n\r\n        #ut-element-glitch-6adc113675e92892344202-5018 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        @media (max-width: 767px) {\r\n\r\n        #ut-element-glitch-6adc113675e92892344202-5018 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        \r\n        <\/style>\r\n\r\n        \r\n            <div id=\"ut-element-glitch-6adc113675e92892344202-5018\" class=\"ut-element-glitch ut-glitch-none ut-element-glitch-permanent\">\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\"><\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6adc113675e74\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 114 114'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_2.jpg\" width=\"114\" height=\"114\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10\" ><div id=\"ut_inner_column_6adc113676113\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3>When we consider the two interacting arrows, we add the notion of convergence. They evoke the meeting point between the production company and its customer. They also illustrate the notion of the one-stop shop, where needs and solutions come together to create wealth through the pooling of visions and resources.<\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><style type=\"text\/css\">#ut-row-6adc1136748da{margin-bottom: 40px !important;} <\/style><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6adc113676893\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6adc11367689b\" ><div class=\"wpb_column vc_column_container vc_col-sm-2\" ><div id=\"ut_inner_column_6adc1136773c4\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6adc113677623 { opacity: 1; }#ut_am_wrap_6adc113677624 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6adc113677624 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6adc113677624 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6adc113677624\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6adc113677625\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\">\r\n        <div class=\"ut-element-glitch-wrap\">\r\n\r\n            \r\n        <style type=\"text\/css\">\r\n\r\n                        \r\n        @media (min-width: 1025px) {\r\n\r\n        #ut-element-glitch-6adc11367763d745441473-5019 .ut-glitch-single-element {\r\n                                            \r\n                }\r\n        }\r\n\r\n        @media (min-width: 768px) and (max-width: 1024px) {\r\n\r\n        #ut-element-glitch-6adc11367763d745441473-5019 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        @media (max-width: 767px) {\r\n\r\n        #ut-element-glitch-6adc11367763d745441473-5019 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        \r\n        <\/style>\r\n\r\n        \r\n            <div id=\"ut-element-glitch-6adc11367763d745441473-5019\" class=\"ut-element-glitch ut-glitch-none ut-element-glitch-permanent\">\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\"><\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6adc113677623\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 114 114'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_3.jpg\" width=\"114\" height=\"114\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10\" ><div id=\"ut_inner_column_6adc11367787b\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3>Intertwined with these two arrows is the cross which, in the collective imagination, evokes the target. In addition to being a subtle nod to the crosshairs of a camera, it's above all a reminder that the company is always focused on customer objectives and achieving results.<\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><style type=\"text\/css\">#ut-row-6adc113676893{margin-bottom: 40px !important;} <\/style><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6adc113677fce\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6adc113677fd6\" ><div class=\"wpb_column vc_column_container vc_col-sm-2\" ><div id=\"ut_inner_column_6adc113678483\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6adc1136786ee { opacity: 1; }#ut_am_wrap_6adc1136786ef { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6adc1136786ef { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6adc1136786ef { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6adc1136786ef\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6adc1136786f0\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\">\r\n        <div class=\"ut-element-glitch-wrap\">\r\n\r\n            \r\n        <style type=\"text\/css\">\r\n\r\n                        \r\n        @media (min-width: 1025px) {\r\n\r\n        #ut-element-glitch-6adc11367870e155699319-5020 .ut-glitch-single-element {\r\n                                            \r\n                }\r\n        }\r\n\r\n        @media (min-width: 768px) and (max-width: 1024px) {\r\n\r\n        #ut-element-glitch-6adc11367870e155699319-5020 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        @media (max-width: 767px) {\r\n\r\n        #ut-element-glitch-6adc11367870e155699319-5020 .ut-glitch-single-element {\r\n                                                \r\n                    }\r\n        }\r\n\r\n        \r\n        <\/style>\r\n\r\n        \r\n            <div id=\"ut-element-glitch-6adc11367870e155699319-5020\" class=\"ut-element-glitch ut-glitch-none ut-element-glitch-permanent\">\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\"><\/div>\r\n                <div class=\"ut-glitch-single-element ut-lozad skip-lazy\" data-background-image=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\"><\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6adc1136786ee\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 114 114'%2F%3E\" data-src=\"https:\/\/www.productionsoptimales.ca\/wp-content\/uploads\/2025\/03\/Explication-asterisque_4.jpg\" width=\"114\" height=\"114\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10\" ><div id=\"ut_inner_column_6adc113678966\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3>Together, the two symbols are not redundant, but complementary. Perfectly integrated like mortise and tenon joints, they reflect the synergy of our team, our craftsmanship and our focus on customer results.<\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Argumentaire En plus de la symbolique et des qualit\u00e9s de l\u2019ast\u00e9risque, cette version introduit la fl\u00e8che pointant vers la droite qui sugg\u00e8re l\u2019avancement, la progression et de fa\u00e7on g\u00e9n\u00e9rale le dynamisme d\u2019une entreprise en constante progression. C\u2019est aussi une fa\u00e7on d\u2019\u00e9voquer notre efficacit\u00e9 et notre productivit\u00e9 dans une industrie exigeante. Lorsque l\u2019on consid\u00e8re les deux [...]","protected":false},"author":9,"featured_media":5009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,33],"tags":[],"class_list":["post-4950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technique","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La signification de notre nouvelle identit\u00e9. | Productions Optimales<\/title>\n<meta name=\"description\" content=\"La signification de notre nouvelle identit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.productionsoptimales.ca\/en\/the-meaning-of-our-new-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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