Produced for Volkswagen's Saint-Nicolas dealership, this 4-part series features Nathan Meilleur - host of WKND 91.9 and occasional comedian - in a playful format, with each episode exploring a different universe: hunting, baseball, ping-pong and specialized medicine. All in keeping with the dealership's distinctive strengths. Written by Thierry Holdrinet, these vignettes faced a double challenge: maintain a consistent tone from one episode to the next, and find the right balance between information and humor. Mission accomplished: Nathan deftly navigates between unexpected comparisons and the dealership's very real assets, while retaining his signature tone and a touch of self-mockery. Each capsule ends with a little ritual that has become emblematic: a sip of coffee, savored as the satisfaction of good service. A project in the image of the brand: accessible, precise and refreshing.