Plan a campaign.
Through our new DEMO REAL conceptual, we affirm one of our strengths: emotionally telling a story about you, our customers and their achievements.
To maximize its visibility, we used a launch strategy based on our own experience. Enhancing a video means creating an event around it. This requires meticulous planning before shooting. The idea is to plan derivative publications using different media based on our core production.
A good practice is to make a "making of" video, a behind-the-scenes video. For example, the one for our conceptual DEMO REEL, where we documented our shoot and, above all, its most memorable moments:
Photos from the shoot are also recommended. These are a good way of intriguing people about our content and feeding a sense of anticipation about the final result. Human faces are a priority. See more examples below from our campaign:
We can also use video extracts to highlight certain parts of our production or its process. These extracts should be short and serve as a teaser for the main video production. The three extracts below have been designed with this in mind. Each demonstrates a different facet of our main production.
Through photography, short edits and a "making of", we created a campaign around our conceptual DEMO Reel, playing on anticipation, mystery and the human element. This increased our visibility and gave our video a longer lifespan.
It's important to plan ahead as much as possible from the outset of a video production. We love to put our expertise to work for you, and we're well versed in this method.
All our projects are developed with great attention to detail and know-how in line with your budget and vision.
Experience the Productions Optimales distinction. Tell us about your project by filling in a request a quote here.