Sales pitch
In addition to the symbolism and qualities of the asterisk, this version introduces the arrow pointing to the right, suggesting advancement, progression and, in general, the dynamism of a company in constant progress. It's also a way of evoking our efficiency and productivity in a demanding industry.
When we consider the two interacting arrows, we add the notion of convergence. They evoke the meeting point between the production company and its customer. They also illustrate the notion of the one-stop shop, where needs and solutions come together to create wealth through the pooling of visions and resources.
Intertwined with these two arrows is the cross which, in the collective imagination, evokes the target. In addition to being a subtle nod to the crosshairs of a camera, it's above all a reminder that the company is always focused on customer objectives and achieving results.
