It's no secret that video is a powerful corporate and advertising tool, especially now that social networking has taken off. But did you know that it can be just as effective for employee recruitment?

It's no secret that social networks love video. Together, they represent an excellent vehicle for word-of-mouth information. If it's effective to sell your products through video advertising on social networks, and put together a compelling portrait of your company, why wouldn't it be just as effective to invite people to come and work for your company?

Target your best ambassadors

"Apart from its distribution on social networks, how can video be an effective tool for HR research?" you might ask. "Can't a simple, well-written ad be enough?" The main advantage of video, which proves superior to other information vehicles, is that it enables the transmission of sound emotion combined with moving images. "That goes without saying!" you say?

Perhaps, but not so much in the way you prepare it. A good team of professionals will be able to guide you through the following process: find the best ambassadors for your company among your employees and get them to talk about what it's like to work for you. They'll have to prove that it's a pleasure to work for you. The video will show this emotion, which is difficult to translate without sound and image. So, thanks to the emotion of your employees, you'll have a much better chance of seducing your audience.

Of course, you'll need to do your homework; choose the right candidates and make sure they're up to the job, while identifying the sensitive topics you'd like them to discuss. Even if you accompany the testimonials with additional narration, the main vehicle for the information will be your employees.

Present sincere testimonials

The most powerful weapon you'll have to strike a chord with your audience is the way in which you set the scene - in this case, a subtle symbiosis of form and content. This is another area where only seasoned professionals can help you achieve your goal.

Before doing it yourself and posting your needs on the Web, a word of advice: don't hesitate to consult a firm of professionals with experience in human resources and advertising.