Do you agree that to make a good impression on video, an individual's presence and appearance are of the utmost importance?
Generally speaking, presence concerns posture, intonation, flow and tone, all of which are elements of synergology. Since we've already dealt with this subject in an earlier another articleWe won't dwell on that. Instead, let's take a look at the elements of appearance: posture (yes, posture is also part of appearance), clothing, hairstyle and... make-up!
The devil is in the details
A quality on-camera performance is not an Olympian feat, but a feat based on the right words, expression, tone and impeccable appearance. The reproach or remark made about an individual often stems from a trivial detail that stands out as an imperfection. This should never distract the audience, since it is detrimental to the message and the speech. Yet that's exactly what it does.
This imperfection, this diabolical detail, can manifest itself in many different ways and forms: through inadequate posture, inappropriate or garish clothing, a questionable hairstyle or... the absence of make-up.
All of the above can easily be avoided or corrected with a helping hand from one of the members of the film crew or from one of the members of the speech carrier. But nothing can make up for the absence of make-up, except, of course, a professional make-up artist.
Without make-up, skin imperfections such as cracks, growths like pimples and moles, or spots of color, are more exposed to the spotlight. Not being heard for the way you dress can be insulting. Imagine a skin blemish...
Does HD ring a bell? This commonly used technical term means "high definition". Some make-up artists have renamed it "high demolition"... And since technology never stops evolving, did you know that the video industry is increasingly shooting in 4k, which is twice the definition of HD? Scary stuff!
Your make-up artist will get you started
Thanks to her knowledge, talent and judgment, the professional make-up artist will be able to dispel your fears, so that skin blemishes are no longer as apparent as they would be naturally. In this way, you won't be judged or discriminated against to the point of no longer being listened to because of a simple mole.
Other details that a professional make-up artist easily manages to camouflage and that ordinary people don't necessarily think about: reducing the reflections that skin causes under the spotlight, restoring the skin's semblance of neutrality that we perceive in others in our daily lives, enhancing a face's natural appearance and even making it look its best. And don't think that make-up is any less important for men than it is for women!
If you pay less attention to your physical appearance on a daily basis, through your clothes, your hairstyle or your posture, why not apply it to an important moment, such as when you address your customers on behalf of your company, with the intention that your message will have the impact you want, without reproach or hiccups?
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Read also the article Getting ready for the camera for further advice.