Lines and shapes move and speak to your eye every day with their curves and angles. Motion design is the art of organizing this visual traffic. You can put your words into images in the style of your choice. Several options are open to you: 2d and 3d animation, where all the settings and characters corresponding to your message can appear on screen.

More than just animated titles, motion design can be used to create a video in its entirety, without filming. It's a flexible, dynamic and effective communication tool.

An ideal tool for informing and educating

Motion design is particularly well suited to informative and educational videos, which explains its popularity on social media. Motion design videos can be listened to and even understood without the aid of sound. This is a considerable advantage, given that most users of Facebook, LinkedIn and other similar platforms view videos in their news feeds mute.

You can animate words to highlight them, use a simple symbol to illustrate a complex point, and support the narrative by choosing the details on the screen. An object can be transformed and brought to life to show its evolution: a logo can emerge from the shape of a building or a tree; a sentence can be taken and a word isolated; a city can suddenly appear on a map; a truck can be divided into its main components. The possibilities for illustration are endless, and provide a formidable means of conveying a message or concept.

Motion design is therefore an ideal medium for giving bite and highlighting dense content for its target audience. Through the choice of detail on screen, animation has the advantage of emphasizing what we want the audience to keep in mind. We direct their gaze with surgical precision, while still being able to indulge in the whimsy of a fully drawn world.

For example, during this video signed Productions Optimales for the Montreal SPCA, Most of the services offered by this organization are detailed in a narrative rich in information, which the visual support lightens with its rhythm and playfulness:

Bringing your logo and colors to life

Motion design is also a powerful tool for promoting your brand image by integrating it into a setting, situation or movement in a form of your choice. You'll be able to create your own visual signature in a tailor-made animation to capture the imagination of your target audience. There's nothing like an original way of introducing your logo to capture the imagination. Motion design allows us to choose precise color palettes to match those of your company. This allows your target audience to make associations between an everyday color and your brand image. Think Desjardins green or Coca-Cola red!

We invite you to browse our video portfolio to discover our latest motion design productions, including the Québec International.

To find out more about the steps involved in creating a motion design project, read the rest of this article. here.